Wednesday, 31st of July 2013
9:00 – 16:30
The Davis Bangkok
88 Sukhumvit 24, Klongteoy, Bangkok 10110, Thailand
– PRESENTATION OF DIGITAL MARKETING CASE STUDIES WITH EXCELLENT BUSINESS RESULTS;
– IN-DEPTH ANALYSIS OF WHY THESE CAMPAIGNS WERE SO SUCCESSFUL;
– ADVICE: HOW CAN DELEGATES APPLY THESE WINNING PRACTICES TO THEIR DAILY BUSINESS;
Case studies are the most powerful and effective training tools!
Take a look at the photos of the event!
Early bird rate until 5th July 2013 – THB 6,000 (exc. VAT 7%)
After 5th July 2013 – THB 8,000 (exc. VAT 7%)
HOW TO REGISTER?
1. Please download the registration form from HERE
2. Fill in your information
3. Submit it back to firstname.lastname@example.org
09.00 – 09.30 Registration and Coffee
09.30 – 10.00 Introduction
10.00 – 11.00 INTEGRATED DIGITAL CAMPAIGNS
Why investing in content marketing pays off
How to integrate digital and traditional advertising
The 5 Steps: How to create a successful viral video (based on neuromarketing research)
Compare The Market – Winner of New Media Age Effectiveness Awards 2010 – 2012 (UK)
A car insurance price comparison site in the UK created an unusual character – a Russian meerkat named Alexander, who speaks on behalf of the company across multiple social media platforms. The UK went meerkat mad and Compare The Market increased their market share.
Book Burning Party in Troy, Michigan – Winner of Interactive Grand Prix in EPICA Awards 2012 (USA). An example of an astonishingly integrated political campaign that utilizes social media at its core, fighting against library closures in Michigan.
IKEA Tidafors – Winner of Norwegian Gulltaggen Awards 2012 (Norway)
IKEA joined forces with ordinary people selling their homes. They used their private real-estate ads to launch IKEA’s new sofa TIDAFORS. In return, the sellers got plenty of IKEA’s advertising space for free.
Nike Fuel Station – Winner of Creative Showcase Awards 2012 (UK)
Perfect showcase of experiential marketing – how to bring Nike Fuelband to life using Microsoft Kinect and 3D technology.
How to make campaigns viral – neuromarketing research results from Harvard Business School
11.00 – 11.30 Coffee break
11.30 – 12.30 SOCIAL MEDIA MARKETING
Innovative use of social media in destination marketing
The role of engaging content in social media
How to monetize social media?
Curators of Sweden – Winner of multiple marketing awards in 2012-2013 (Sweden)
Behind-the-scenes story of the most awarded digital campaign of 2012. What has been the ROI of this campaign? What can others learn from it?
Unilever „The Dove Ad Makeover“ – Gold winner of EPICA Awards 2012 (UK)
A good example of how Dove brand extended its core marketing message fighting beauty stereotypes via Facebook platform.
Anthon Berg Generous Store – Winner of Danish Digital Marketing Awards 2012 (Denmark)
The Danish chocolate giant Anthon Berg opened a store for 5 hours in Copenhagen high street and offered free chocolates to everybody. Although, not completely free – buyers had to pay by posting a good deed on their Facebook page.
McDonald’s Canada – Our Food. Your Questions. – Winner of Webby Awards 2013 (Canada)
McDonald’s Canada launched an interactive digital platform, “Our Food. Your Questions.” in an effort to be more transparent with consumers about where its food comes from and how it’s made.
British Airways „Don’t Fly, Support Team GB“ – Winner of Festival of Media Global Awards 2013 (UK)
To deliver real engagement consumers were given the opportunity to see the British Airways plane taxi past their own house. This was delivered through a technical partnership with Google Streetview, where users entered their postcode into British Airway’s Facebook application to recreate the agency’s iconic campaign next to their own homes.
Magnum ice cream (Unilever) social media campaign – Winner of MIXX Awards Turkey 2012 (Turkey)
Interactive experience was created where Turkish superstar Kivanc addressed Magnum FB fans by their names after reading their Facebook data.
12.30 – 13.00 E-COMMERCE
Examples of innovative and effective e-commerce solutions
Asos# Bestnightever – Winner of Festival of Media Awards 2013 (UK)
How content and commerce worked together to
create the best sales ever.
Kiosked – Winner of Grand One Awards 2012 (Finland)
Kiosked turns any online content into a storefront. Kiosked enables purchase instantly at the moment desire is born. Any content anywhere can be kiosked, marketer only pays the publisher or blogger for results.
13.00 – 14.00 LUNCH
14.00 – 14.30 GAMIFICATION
Do adults play games: using gamification for marketing expensive products
Volkswagen Polo advergame „Polowers“ – Winner of Spanish Internet Awards 2012 (Spain)
How to get 150,000 Tweets in 8 hours:
Volkswagen “Polo” advergame in Spain.
Stockholm School of Economics in Riga alumni donation game – Winner of Latvian effectiveness awards 2012 (Latvia)
Creative use of social media game to encourage alumni to donate for business school.
14.30 – 15.00 B2B DIGITAL MARKETING
How to integrate email, direct mail, social media and telemarketing
How to reach B2B decision makers via email and social media
Why social media listening/monitoring is important in B2B
Thunderhead I Am – Winner of B2B Marketing Awards 2011 (UK)
A good example of an integrated direct marketing B2B campaign combining email, direct mail, video and telemarketing.
London 2012 Social Media Listening by Cisco – Winner of Groundswell Awards (UK)
Networking technology provider Cisco opened The Social Media Listening Center for the London Olympics. The center is open to employees, partners, customers and visitors, featuring six large interactive touchscreens displaying a wide variety of data about social media conversations dealing with Cisco and its brands, services and products.
15.00 – 15.30 Coffee Break
15.30 – 16.00 MARKETING ON MULTIPLE SCREENS
Innovations in mobile marketing
How to use multiple screens to engage customers: integrating TV, mobile and tablet screens
FedEx + Shazam SuperBowl project 2012- 2013 – Winner of MIXX Awards 2012 (USA)
FedEx made deals with Shazam to offer viewers of Super Bowl commercials additional content through smartphones and tablets.
Coca-Cola Polar Bowl – Winner of Festival of Media Global Awards 2013 (USA)
Truly integrated campaign across digital and
mobile media with a second-screen social campaign.
Second Audio Program marketing for Tortrix potato chips – Winner of Festival of Media Global Awards 2013 (Guatemala)
TV transmissions have an audio program called SAP (Second Audio Programme) that allows the viewer to listen to a different audio for a particular video broadcast. SAP function was creatively used for branded content promoting Tortrix potato chips.
16.00 – 16.30 WHAT’S NEXT?
Overview of latest trends and developments, conclusions
How to use the learning from the World´s best digital marketing case studies in your work tomorrow?
16.30 The End
ABOUT MIKE BERRY:
“Mike is an excellent speaker and tutor with extensive experience and an excellent style of delivery that builds confidence in delegates to develop as marketing professionals”
„Mike Berry is
“The Best of Digital Show with Mike Berry was organized in IAB Russia conference hall where have invited representatives of main advertisers and TOP Russian advertising agencies. Mike Berry told about the much-talked-of cases of e-mail, mobile, direct marketing etc.
And we glad to tick off that Mike Berry’s content was very timely and useful for the audience. As Russian experts noted the Mike Berry presented innovative cases for the Russian industry. It was a direct hit as they said.”
Tatyana Shatalova, IAB Russia
“Mike Berry’s style of presentation and the authority of his insights, were much appreciated by the delegates. Over 70 delegates from the corporates and the agencies participated and all of them said that they would recommend the workshops to their colleagues. The unique appeal of the workshop was the ability to gain insights into the best of digital campaigns from around the world and the delegates were encouraged to think how the ideas could be customised for SA.”
“The Best of Digital Marketing 2012 completely surpassed our expectation. Mike Berry delivered a very valuable knowledge in just one day. All in all, this event is a a great place to both learn and network.
The Best of Digital Marketing 2012 is really enlightening for us. The way Mike Berry delivers his knowledge and experience has sparked spawning ideas in our minds about how to implement digital marketing strategy within an organization.”
“The Best of Global Digital Marketing provides attendees key learnings from a lot of real and recent digital marketing campaign cases from all kinds of companies. It helps to guide your direction and provides practical information you can use the day after. No guru or visionary talks just real practice!”
Bjørn Hascher, Publisher of Lumido Business Media, the Netherlands
Feedback from previous Best of Digital Marketing Shows:
Istanbul, Turkey: 78% of delegates were happy or very happy
Beirut, Lebanon: 97% of delegates would recommend the event to their peers
Zagreb, Croatia: 100% of delegates would recommend the event to their peers
Riga, Latvia: 91% of delegates would recommend the event to their peers
Jakarta, Indonesia: 89% of delegates were very satisfied or satisfied
Singapore: 100% of delegates would recommend the event to their peers
FREQUENTLY ASKED QUESTIONS:
How is The Best of Digital Marketing show different from other seminars and trainings?
These days many case study videos from award shows are available on YouTube.
What is the advantage of attending The Best of Digital Show?
Most of the examples in the show are from global brands. How can smaller and local business use the examples of global brands in their marketing activities?
What is the advantage of attending live seminar vs attending webinar or doing desktop research?