The Best of Global Digital Marketing – International Roadshow, JHB, 15 August 2013

Register Here!


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Venue: Sunnyside Park Hotel, Parktown, Jhb

Take a look at the MAP and directions.



07.30 – 08.30 Registration and Coffee
08.30 – 09.00 Welcome & Introduction

Why investing in content marketing pays off
How to integrate digital and traditional advertising
The 5 Steps: How to create a successful viral video (based on neuromarketing research)

Compare The Market – Winner of New Media Age Effectiveness Awards 2010 – 2012 (UK)
Book Burning Party in Troy, Michigan – Winner of Interactive Grand Prix in EPICA Awards 2012 (USA)
IKEA Tidafors – Winner of Norwegian Gulltaggen Awards 2012 (Norway)
Nike Fuel Station – Winner of Creative Showcase Awards 2012 (UK)
How to make campaigns viral – neuromarketing research results from Harvard Business School

10.00 – 10.30 Coffee break

Innovative use of social media in destination marketing
The role of engaging content  in social media
How to monetize social media?

Curators of Sweden – Winner of multiple marketing awards in 2012-2013 (Sweden)
Unilever „The Dove Ad Makeover“ – Gold winner of EPICA Awards 2012 (UK)
Anthon Berg Generous Store – Winner of Danish Digital Marketing Awards 2012 (Denmark)
McDonald’s Canada – Our Food. Your Questions. – Winner of Webby Awards 2013 (Canada)
British Airways „Don’t Fly, Support Team GB“ – Winner of Festival of Media Global Awards 2013 (UK)
Magnum ice cream (Unilever) social media campaign – Winner of MIXX Awards Turkey 2012 (Turkey)

11.30 – 12.00 E-COMMERCE
Examples of innovative and effective e-commerce solutions

Asos# Bestnightever – Winner of Festival of Media Awards 2013 (UK)
Kiosked – Winner of Grand One Awards 2012 (Finland)

12.00 – 13.00 LUNCH

13.00 – 13.30 GAMIFICATION
Do adults play games: using gamification for marketing expensive products

Volkswagen Polo advergame „Polowers“ – Winner of Spanish Internet Awards 2012 (Spain)
Stockholm School of Economics in Riga alumni donation game – Winner of Latvian effectiveness awards 2012 (Latvia)

How to integrate email, direct mail, social media and telemarketing
How to reach B2B decision makers via email and social media
Why social media listening/monitoring is important in B2B

Thunderhead I Am – Winner of B2B Marketing Awards 2011 (UK)
London 2012 Social Media Listening by Cisco – Winner of Groundswell Awards (UK)

14.00 – 14.15 Coffee Break

Innovations in mobile marketing
How to use multiple screens to engage customers: integrating TV, mobile and tablet screens

FedEx + Shazam SuperBowl project 2012- 2013 – Winner of MIXX Awards 2012 (USA)
Coca-Cola Polar Bowl – Winner of Festival of Media Global Awards 2013 (USA)
Second Audio Program marketing for Tortrix potato chips – Winner of Festival of Media Global Awards 2013 (Guatemala)

14.45 – 15.15 WHAT’S NEXT?
Overview of latest trends and developments, conclusions
How to use the learning from the World´s best digital marketing case studies in your work tomorrow?

15.15 Workshop closes


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“Very colourful and entertaining sequence of presentations.“

Harmandar Singh, President of IAA Malaysia iaa


Best of Digital’s content was very timely and useful for the audience.Russian delegates said it was a direct hit!”

Tatyana Shatalova, IAB Russia


“The Best of Digital Marketing 2012 completely surpassed our expectation. It delivered a very valuable knowledge in just one day. All in all, this event is a a great place to both learn and network.

The Best of Digital Marketing 2012 is really enlightening for us and has sparked spawning ideas in our minds about how to implement digital marketing strategy within an organization.”

K.A. Nchus, Head of Division at DigitalOne, Indonesia


“The Best of Global Digital Marketing provides attendees key learnings from a lot of real and recent digital marketing campaign cases from all kinds of companies. It helps to guide your direction and provides practical information you can use the day after. No guru or visionary talks just real practice!”

Bjørn Hascher, Publisher of Lumido Business Media, the Netherlands lumido_logo (200x75)




Marketing Mix Conferences

Tel: 0027 21 790 8147

Enquiries: Wendy Hobbs




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