Post Tagged with: "Digital Marketing"

Case Study: Send Your Facebook Profile to Cape Town

Cape Town is the most popular destination in South Africa for tourists. However, there are undiscovered treasures, ‘off the beaten track’, which are unknown to most people visiting the city. These insider spots don’t appear on the wellknown travel sites like Trip Advisor, Expedia, etc. Even Google and Wikipedia have little or no information about these special locations. The official tourism agency for Cape Town – Cape Town Tourism decided to reveal some of the city’s ‘hidden treasures’ to tourists.

Case Study: Inspired by Iceland

After the economic collapse in Iceland, tourism replaced banking as the most important industry for the country. But then the Eyjafjallajokull volcano erupted in April 2010, and tourism to Iceland plummeted. The country, with a population of only 325,000, needed to turn the tide of negative opinion quickly and sparingly in time for the summer season. The ‘Inspired by Iceland’ campaign was created to use the power of people to share their personal stories that would rapidly change perceptions. As a result, the campaign generated £138.7 million tourism revenue with an ROI of 61:1.

Case Study: Old Phones Give New Life

Project Silverline is a CSR initiative by Singapore’s largest telecommunications operator SingTel. This campaign was inspired by yet another iPhone launch in Singapore. SingTel was running this launch and looking at the popularity of smartphones in the country – the sales promised to be huge. This is when the agency Ogilvy One started to think: “If we perhaps took a bit of time and figure that every time we buy something new – what happens to the old device? You would be surprised what you could do with these extremely powerful devices. How can we repurpose them?”

Case Study: Metro Trains’ Dumb Ways to Die

Australia’s most awarded and talked about campaign in recent years is the Metro Trains ‘Dumb Ways to Die’. Indeed, this campaign by McCann Melbourne has achieved near-legendary status in advertising circles.

The campaign launch centred around a melodic music video featuring animated creatures who die in comically unintelligent ways, before finally highlighting that due to train predictability, accidental death due to contact with trains is quite possibly the dumbest way of all.

The seemingly simple brief on rail safety awareness achieved cult success on a global scale, in which the characters are now almost universally recognised. But one must ask the question: was the campaign truly effective? Did the campaign function to save lives?

Case Study: KBC Bank – The Gap in the Market

Would-be entrepreneurs (especially retailers and local tradesmen) are often not sufficiently aware of the real needs/ wants of consumers. Small towns/ districts might not offer the biggest market; but even a small community is likely to be missing some type of business from its infrastructure. These gaps are everywhere. However, small entrepreneurs find it hard to locate their ideal place in the market. KBC’s approach was to find these gaps, mark them and make it easier for entrepreneurs to meet real consumer demand by starting a successful new business, in the right place.

McDonald’s Surprise Alarm from Singapore wins The Best of Global Digital Marketing Monthly Awards in September

Here’s the Top 3 of September:

  1. McDonald’s Surprise Alarm by DDB Singapore (Singapore)
  2. Invisible People by Cheil Worldwide (South Korea)
  3. Samsung’s Another Me by Cheil Worldwide (South Korea)

Read more...

Clever Buoy from Australia wins The Best Of Global Digital Marketing Monthly Awards in August

Here’s the Top 3 of August:

  1. Project Clever Buoy by M&C Saatchi (Australia)
  2. Chester Zoo App by Code Computerlove (UK)
  3. Exportgate.gr New B2B Web Portal (Greece)

Read more…

The Best of Global Digital Marketing conference

Inspiring, thorough and analytical presentation of the recent award-winning case studies in digital marketing.

– PRESENTATIONS of digital marketing case studies with excellent business results

– IN-DEPTH ANALYSIS of why the campaigns were so successful

– ADVICE: how can delegates apply these winning practices to their daily business

The Best of Global Digital Marketing conference

Inspiring, thorough and analytical presentation of the recent award-winning case studies in digital marketing.

– PRESENTATIONS of digital marketing case studies with excellent business results

– IN-DEPTH ANALYSIS of why the campaigns were so successful

– ADVICE: how can delegates apply these winning practices to their daily business

The Best of Global Digital Marketing conference

Inspiring, thorough and analytical presentation of the recent award-winning case studies in digital marketing.

– PRESENTATIONS of digital marketing case studies with excellent business results

– IN-DEPTH ANALYSIS of why the campaigns were so successful

– ADVICE: how can delegates apply these winning practices to their daily business

The Best of Global Digital Marketing conference

Inspiring, thorough and analytical presentation of the recent award-winning case studies in digital marketing.

– PRESENTATIONS of digital marketing case studies with excellent business results

– IN-DEPTH ANALYSIS of why the campaigns were so successful

– ADVICE: how can delegates apply these winning practices to their daily business

The Best of Global Digital Marketing conference

Inspiring, thorough and analytical presentation of the recent award-winning case studies in digital marketing.

– PRESENTATIONS of digital marketing case studies with excellent business results

– IN-DEPTH ANALYSIS of why the campaigns were so successful

– ADVICE: how can delegates apply these winning practices to their daily business