Post Tagged with: "FMCG"

WWF’s Clever Surname Campaign from Belgium Wins The Best of Global Digital Marketing Awards in October

Here’s the Top 3 of October 2015:

  1. WWF’s Families on the Verge of Extinction by Famous Brussels
  2. Vodafone’s Sunday Grannies by McCann Bucharest
  3. AXE’s Silent Entertainment by JWT Manajans

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Case Study: Hellmann’s Recipe Cart

Hellmann’s wanted to raise awareness of its brand and make consumers’ everyday cooking choices easier. They came up with an innovative idea to enhance the shopping experience and also to sell more Hellmann’s. The solution centred on the supermarket trolley itself. The cart was equipped with a small LCD touch screen and RFID technology which interacts with various ingredients in the supermarket and lets the shopper know of any products that could be combined with Hellmann’s mayo. As a result, in addition to brand awareness, this campaign actually achieved some real incremental sales!

Case Study: Oreo’s 100th birthday celebrations with a twist

In 2012 Oreo was celebrating its 100th birthday and wanted to use the anniversary to rejuvenate the brand. As part of the centennial, the company launched the “Daily Twist” campaign, which some of the industry colleagues believe has “set a new standard for marketing in the digital age”.

Case study: Dove’s ‘Ad Makeover’ brings positive ad messages (and overbidding) to Facebook

No matter where any of us look, we are constantly surrounded with ads trying to tell us that there are things about our bodies and appearances we shouldn’t like. Miracle creams to fix cellulite, surgeries to enhance our bust, and pills to help you achieve the perfect weight.

Often these ads create thoughts and feelings about our body image that we would never have had in the first place. Dove created an Ad Makeover interactive campaign that puts women in charge of advertisements. The Ad Makeover lets woman share the message of self-love and acceptance through positive and affirming attitudes toward their and other’s bodies.