Post Tagged with: "Food"

Case Study: Cadbury Celebrations ’Songs for Sisters’

In India, Cadbury is the market leader in the chocolate confectionery business with a market share of over 70%. Cadbury’s Celebrations gift box contains a festive chocolate assortment – a very popular gift during the Hindu Festival of Rakhi (Raksha Bandhan) and Diwali in India. Raksha Bandhan is an important day for brothers and sisters, a day to express their love for each other and obviously a great excuse for buying chocolates. Every year, Cadbury tries to play a role in fortifying their relationship (and, naturally, to drive sales).

Case Study: Wyeth Nutrition’s ‘See the World at Home’

Parents in Hong Kong believe that a good education and a global mind-set are the keys to a better future. They would like to see their children as “global citizens” and show them the world. Obviously, the best way to learn about the world is travelling, but this can, as we all know, be expensive! As Wyeth Nutrition positions itself as a parenting partner, the brand decided to help HK parents by creating a useful, educational app called ‘See the World at Home’.

Case Study: How McDonald’s Canada built trust and reputation with the help of social media

One of the largest fast food chains in the country, McDonald’s Canada decided to face myths and misconceptions about the brand head on and gave the public a backstage pass on how things work in the company. In the spring of 2012, McDonald’s Canada launched a digital platform called “Our Food. Your Questions.” giving people a chance to ask the company anything about its food.