Post Tagged with: "McDonalds"

Case Study: McDonald’s Surprise Alarm

Mornings are hard for most of us. McDonald’s decided to give consumers a little morning pick-me-up and boost user engagement. They developed an app called Surprise Alarm. Every morning, the alarm app gives its users a nice surprise to start off their day (with McDonald’s). The surprises ranged from free music downloads to actual free giveaways at the restaurant. The app was available both on iOS and Android. The Surprise Alarm app – has achieved over 420,000 downloads and has given out more than 5.9 million “surprises”.

Case Study: How McDonald’s Canada built trust and reputation with the help of social media

One of the largest fast food chains in the country, McDonald’s Canada decided to face myths and misconceptions about the brand head on and gave the public a backstage pass on how things work in the company. In the spring of 2012, McDonald’s Canada launched a digital platform called “Our Food. Your Questions.” giving people a chance to ask the company anything about its food.