Post Tagged with: "Mobile"

Case Study: McDonald’s Surprise Alarm

Mornings are hard for most of us. McDonald’s decided to give consumers a little morning pick-me-up and boost user engagement. They developed an app called Surprise Alarm. Every morning, the alarm app gives its users a nice surprise to start off their day (with McDonald’s). The surprises ranged from free music downloads to actual free giveaways at the restaurant. The app was available both on iOS and Android. The Surprise Alarm app – has achieved over 420,000 downloads and has given out more than 5.9 million “surprises”.

Oreo’s Real-Time Marketing Campaign from UK Wins The Best of Global Digital Marketing Awards in September

Here’s the Top 3 of September 2015:

  1. Oreo’s #oreoeclipse by PHD
  2. Medcom’s Tweeting Pothole by P4 Ogilvy&Mather
  3. Pedigree’s Pedigree Found by COLENSO BBDO AUCKLAND

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Case Study: Wyeth Nutrition’s ‘See the World at Home’

Parents in Hong Kong believe that a good education and a global mind-set are the keys to a better future. They would like to see their children as “global citizens” and show them the world. Obviously, the best way to learn about the world is travelling, but this can, as we all know, be expensive! As Wyeth Nutrition positions itself as a parenting partner, the brand decided to help HK parents by creating a useful, educational app called ‘See the World at Home’.

Case Study: Old Phones Give New Life

Project Silverline is a CSR initiative by Singapore’s largest telecommunications operator SingTel. This campaign was inspired by yet another iPhone launch in Singapore. SingTel was running this launch and looking at the popularity of smartphones in the country – the sales promised to be huge. This is when the agency Ogilvy One started to think: “If we perhaps took a bit of time and figure that every time we buy something new – what happens to the old device? You would be surprised what you could do with these extremely powerful devices. How can we repurpose them?”