Post Tagged with: "Oreo"

Oreo’s Real-Time Marketing Campaign from UK Wins The Best of Global Digital Marketing Awards in September

Here’s the Top 3 of September 2015:

  1. Oreo’s #oreoeclipse by PHD
  2. Medcom’s Tweeting Pothole by P4 Ogilvy&Mather
  3. Pedigree’s Pedigree Found by COLENSO BBDO AUCKLAND

Read More…

Case Study: Oreo’s 100th birthday celebrations with a twist

In 2012 Oreo was celebrating its 100th birthday and wanted to use the anniversary to rejuvenate the brand. As part of the centennial, the company launched the “Daily Twist” campaign, which some of the industry colleagues believe has “set a new standard for marketing in the digital age”.