Post Tagged with: "Tourism"

Intersport’s Discount Campaign from Czech Republic Wins The Best of Global Digital Marketing Awards in June

Here’s the Top 3 of June:

  1. Intersport’s The Ad that Ran by OgilvyOne Prague
  2. Puerto Rico Tourism Company’s Miserable in Puerto Rico by JWT Puerto Rico
  3. MoveHub’s Putting MoveHub on the Map by MoveHub

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Case Study: Send Your Facebook Profile to Cape Town

Cape Town is the most popular destination in South Africa for tourists. However, there are undiscovered treasures, ‘off the beaten track’, which are unknown to most people visiting the city. These insider spots don’t appear on the wellknown travel sites like Trip Advisor, Expedia, etc. Even Google and Wikipedia have little or no information about these special locations. The official tourism agency for Cape Town – Cape Town Tourism decided to reveal some of the city’s ‘hidden treasures’ to tourists.

Case Study: Inspired by Iceland

After the economic collapse in Iceland, tourism replaced banking as the most important industry for the country. But then the Eyjafjallajokull volcano erupted in April 2010, and tourism to Iceland plummeted. The country, with a population of only 325,000, needed to turn the tide of negative opinion quickly and sparingly in time for the summer season. The ‘Inspired by Iceland’ campaign was created to use the power of people to share their personal stories that would rapidly change perceptions. As a result, the campaign generated £138.7 million tourism revenue with an ROI of 61:1.