Post Tagged with: "viral"

Case Study: All Eyes on S4

Swisscom wanted to create a buzz around the Samsung S4 phone, get it into the press and to get people to talk and anticipate the launch. They decided to create a real-time analogue experience, which would ignite the media coverage. The campaign was called ‘All Eyes on S4’ and it all centred on a competition taking place in 4 main rail stations in major Swiss cities. The result was a worldwide viral video with more than 4 million views on YouTube.

Case Study: The Exchange

The Organ Donor Foundation of South Africa (ODF) aims to address the critical shortage of organ and tissue donors in South Africa. They have a big challenge on their hands as the donation rate in South Africa is traditionally around 1%.

Together with it’s agency Native VML, the ODF decided to create a revolutionary awareness campaign, which connected organ donation with the very emotive topic of consumerism.  The idea was to ‘sell’ fashion items in exchange for organ donations and do this in an ‘ordinary’ shop inside one of Cape Town’s most popular shopping malls.