Post Tagged with: "Vodafone"

TOP 7 most awarded digital campaigns in 2015

Best Marketing International has monitored over 200 digital marketing award shows and based on the number of wins (Gold and Grand Prix awards on DIFFERENT shows, e.g. 20 Golds in Cannes Lions would count as one win) compiled the TOP 7 most awarded digital campaigns chart.

Case Study: Vodafone #Hashtag Holidays

Vodafone had a good offer for roaming, but this doesn’t automatically make the product interesting or exciting. The key was to find something attractive about roaming to communicate this good news. Travelling is definitely something most people would consider enjoyable and desirable and it is in fact, closely tied to Vodafone’s offer. As the target audience was mainly young people, the obvious touchpoint was social media, more precisely Twitter and its ‘hashtagging’ trend.